TikTok is introducing a new feature that enables them to reduce the volume of AI-made media appearing in their feeds. This step comes as the service disclosed that it currently hosts over 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a global rollout. This development aligns with a increase in AI-generated material, fueled by recent video-generation tools.
AI Proliferation Online
It has been noted that nearly one in 10 of the quickest rising content creators on a competing service primarily display content made by AI. A large amount of this output is considered mass-produced AI material, a label for substandard, bulk-generated content that is often absurd or bizarre.
Our research shows that a lot of users appreciate content produced via AI tools, ranging from digital art to educational videos, and we aim to give people the option to adjust the amount of that, depending on their own likes,” said a platform representative.
Volume and Proportions
The platform shared that there are presently 1.3 billion videos on its service tagged as AI-generated. In total, more than 100 million pieces of content are uploaded to the platform every day, making AI-generated material a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be capable of reduce or increase the amount of AI content they see by accessing the topic control setting in the application and selecting “AI-generated content”. Additional categories that currently be controlled under the filter cover politics, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s guidelines require users to identify convincing AI-generated content, and it bans malicious deepfakes of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.
In addition, the service will from now on add an AI-generated tag to content made using its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This step is designed to stop users from trying to circumvent the labeling process.
Educational Initiatives
The platform is also launching a two million dollar awareness program for specialists and groups to develop learning resources about ethical AI use. This initiative will assist educational bodies dedicated to training coding and technology.
Platform Protection
The platform has supported its safety measures, following debate over proposals to make redundant hundreds of review team members in the UK. The company is planning to eliminate 439 jobs in its user protection team in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official explained that people-led review would continue to be important, but AI can protect employees by removing the most harmful content before it gets reviewed by people. TikTok announced a notable drop in explicit and harmful content handled by content reviewers over the last 12 months due to the use of its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a extensive automated help is really helping us process content quickly.”
